Design anthropology: Object culture in the 21st century, Alison J Clarke(ed), 2011

  • Design anthropology: Object culture in the 21st century, Alison J Clarke(ed),2011
    • Page 11, at Introduction
      • -….Similarly, design companies, such as IDEO, encourage designers themselves, not just adjunct anthropologists, to use their observational skills and intuition in thinking beyond functional problem solving and into the social realm of things (see Fulton Suri, this volume)