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- Mental Models
- Behavior Patterns
- OWNER side (mostly)
- Mayor/ Politician/ City area manager
- President of a museum/ President of shopping mall/office complex such as Maru-building/ Aeon
- The museum has Media facade
- would connect inside and outside of the Museum… <by continuing lighting effect from inside to outside (this one can be done even during daytime)
- Architect/ Urban space designer
- Local shop owner
- Wants to have customers haunt in
- Light owners (also can be a user)
- User side
- Elders: need more safety
- Young: wants more enjoyment
- Mom and kid: wants more communication ( in terms of family, community)