Sato san’s research presentation
Analysis of current situation is good.
Then create a several hypotheisis
- such as: if we do xxx people may do xxx
..and Why would you use Music?
instead of using Signage(which seems they did and failed), I would use Music/Sound to do that Sinage… they simply ignore since they process information with their (cognitive) framework.
Hidden needsを探すプロセスに普通の研究では時間がかかるものだが、
この研究ではそこがもうクリア。なぜ音か、という疑問に対して、もうsignageも匂いもやった、といえる。
音は中世から、人を意識下でコントロールしている。カソリック教会などで行われていた。
so you should have said ‘sound can control behavior of people’
どんな光が人をあつめるか？
どんな光を人は求めるか？
Hypothesis and/or assumption is needed before ‘concept’ part.
it does not have to be proved in sientific way.
if you solved the wicked problem, your proof is done.
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